Anneal

Product redesign for seed stage startup Anneal - helping engineering teams to plan, track, collaborate, and manage their data.

Bloc Blinds

Bloc Blinds, a direct-to-consumer window blind manufacturer, was struggling with a high return rate for their bespoke blinds. Caused by errors in sizing, Bloc sought to reduce the user error rate through a combination of user experience and technology innovations.

I ran several design thinking workshops to map the end-to-end customer experience, profile user types, and identify primary pain points before redesigning the purchasing user journey to introduce a multi-device experience. Enabling users to upload a photo of their window as a digital measuring assistant reduced error rates, while improved clarity and guidance reduced friction and user anxiety.

A series of unmoderated user tests and surveys of existing customers allowed rapid validation of product and design assumptions.

👆 A few other visual design examples. Check out more of my recent product design work on Dribbble.